Blog:
The latest showstoppers
The Amaryllis range continues to grow.
In this blog, you can read all about the newest varieties in the Amaryllis assortment. We also give you tips on how to make the most of them in your creations.
Image: @flowerstud
Keep innovating
Our Amaryllis growers are not sitting still. They are continuously working on developing new varieties so that you, as a florist, can always work with the most beautiful and inspiring Amaryllises. That sounds simple, but it certainly isn't! Did you know, for example, that breeding such a new variety can take up to 15 years on average?
That is why we believe these newest varieties deserve a stage; they have gone through a long process of crossbreeding, selection, cultivation trials, and intensive quality controls. Only the very best varieties make it to the finish line — and that ensures you are guaranteed the most beautiful, strongest, and most reliable Amaryllises.
The latest showstoppers:
The growers provide an inspiring and varied assortment, but it is you as a florist who truly bring it to life. A few tips:
Curious about all available varieties?
Read more?
Read our latest blog articles
Read on and get inspired. Everything starts with Amaryllis .
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5 window display ideas
Why Amaryllis works With its impressive flowers and rich colours, Amaryllis immediately attracts attention. So perfect for shop windows where you want to entice customers to step inside. Idea 1: High-low compositions Play with different heights and sizes to create a dynamic whole. Place individual stems in narrow, tall vases next to compact arrangements. Idea...
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Celebrate the Day of the Amaryllis
Origin The Day of the Amaryllis was established by Swedish florists' organizations to the start of the Amaryllis -season to celebrate. In Sweden, the flower is the ultimate winter icon: a symbol of light, warmth, and luxury during the dark months. Florists use this day to inspire their customers with new arrangements and color trends. The…
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Parisian elegance as a source of inspiration
Parisian elegance without borders. France is known worldwide for its sense of style, sophistication, and luxury – and that certainly applies to floral art. In collaboration with the Union Nationale des Fleuristes, several leading Parisian florists were given carte blanche to let their creativity run wild. The result? Arrangements and bouquets full of character, craftsmanship, and…
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Christmas trends with Amaryllis
Amaryllis : the ultimate Christmas flower During the Christmas season, the Amaryllis The florist's favorite: the selection is rich, the color shades endless, and the impact rock-solid. To spark your creativity, we briefly highlight the five trends below with Amaryllis out. Download the PDF and get started right away! Trend 1: Making Memories…
